The effect of corporate social responsibility (csr) on Brand image in PT. PLN (persero)
نویسندگان
چکیده
منابع مشابه
Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...
متن کاملimpact of consumer social responsibility and brand social responsibility image on brand loyalty
the present paper focus on itc notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. an experimental design with 693 participants was used. the results shows that consumers like cause related marketing campaigns and ready to do extra ef...
متن کاملCorporate Social Responsibility (CSR) Models and Theories in Stakeholder Dialogue
The pharmaceutical sector, an industry already facing stiff tests in the form of intensified competition and strategic consolidation, has increasingly become subject to a variety of other pressures. Significantly, in common with other large-scale businesses, pharmaceutical firms are being exhorted to respond positively to the challenge of corporate (social) responsibility (CSR). Clearly, for in...
متن کاملDevelopment of a Corporate Social Responsibility (csr) Concept for Croatia
As a country in the process of stabilisation and accession to the European Union, Croatia is under strong pressure to bring itself into line with EU policies. One policy concept, which is rapidly growing in importance in European markets, is Corporate Social Responsibility (CSR). At the same time, Croatian enterprises, in particular small and medium-sized enterprises (SMEs) are under pressure t...
متن کاملAn Empirical Study on the Relationship among Corporate Social Responsibility, Brand Image and Perceived Quality
Most of the present studies described corporate social responsibility as a holistic concept when investigating the relationship between corporate social responsibility and its outcomes. Few researches were done on the dimensions of corporate social responsibility and their effects. A fourdimension scale of corporate social responsibility is defined in this paper. They are economic responsibilit...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Business & Banking
سال: 2019
ISSN: 2303-3460,2088-7841
DOI: 10.14414/jbb.v7i2.1000